We created this fun film for United for Healthier Kids, produced by Jelly London for Ogilvy Paris.
Focusing on crisp shapes, a bold limited colour palette, and playful transitions, we used 2D frame by frame animation to bring life and character to the script.
Credits
Client: United for Healthier Kids: Behavioural Nutrition
Agency: Jelly London for Ogilvy Paris
Direction: Persistent Peril
Art Direction: Garth Jones
Animation: Garth Jones, Mark Billington, Ginny Jones, Stewart Harvey
Producer for PP: Sam Bourner
Producer forJelly London: Michael Parks, Pippa Hall
Services
Style Development and Design, Storyboarding and Animatics, Animation Production, Creative Direction.
Deliverables
1 x Animated Film, Looping GIFs
Making of
The Illustrations were based on simplification and a bold limited palette. The aniamtion was roughed out frame by frame before being cleaned up in Flash.
