We were honoured to help tell the story of of Elizabeth Garcia, a 9 year old leukaemia survivor (and serious hip hop fan) depicting her fight against leukaemia as a dance battle! The animation is part of an online fundraising campaign for the Leukemia & Lymphoma Society.
We created the film in just a few short weeks, collaborating closely with McCann Health’s IGNITE team, which is designed to bring young and diverse creative talent into the industry.
The animation was brought to life with wonderful sound by James Locke-Hart, and a bespoke hip hop track created by The Salt House Studio.
Credits
Client: McCann Health London for the Leukemia & Lymphoma Society
Direction: Persistent Peril
Animation: Ginny Jones, Mark Billington, Garth Jones
Sound Design: James Locke-Hart
Music: The Salt House Studio
Vo: Elizabeth Garcia
Producer for Persistent Peril: Sam Bourner
Producers for McCann Health: Guy Swimer, Tracey Evans, Gavin Tormey
Services
Design and Storyboarding, Animatics, Animation Production, Creative Direction
Deliverables
1 x Animated Film for YouTube
Making of
Here's some the final animation followed by the rough animation for part of Elizebeth's dance off.
